Each ad should be directly relevant to the singular topic of its ad group. We may apply bid adjustments to ad groups as well as to campaigns.Īds are contained within ad groups.
Each ad group has an associated keyword list used to target relevant search terms. Each ad group can have one landing page, so ad groups are organized by offer, product, or service. We can also set campaign-wide negative keywords to filter out bad traffic - more on that later.Īd groups are the second-largest organizational unit. Campaigns are also where we set our budgets, bid adjustments, and location targeting. There’s one way to organize an account, and it will work for any business. Follow along and we’ll make sure your account is set up to succeed.Įvery account has several organizational layers: campaigns, ad groups, ads, and ad elements/extensions.Ĭampaigns are the largest organizational unit and should be used to collect ad groups by topic or intent. If your account structure is in order, you’re ready to move on to more advanced concepts.įortunately, there is no ambiguity here. Great advertising performance starts with the very basics.
#Mudlet tutorial how to#
Many users misunderstand how to structure an advertising account. Consider it a primer on search engine marketing: Google Ads 101.įirst, we’ll look at appropriate account structure. Our goal is to provide basic concepts for you to get started with optimizing advertising performance on Google. It will focus on fundamentals like account structure, bids and auctions, and keywords. This article is intended to catch manufacturers and B2B business owners, managers, and marketers up to speed with the Google Ads ecosystem. But what if you’re throwing money away? What if you’re neglecting what could be one of your most valuable lead generation tools? Managing Google Ads may be near the bottom of that list for many. We’ve worked with companies whose Google Ads accounts haven’t been updated in years!Įvery business has a long list of priorities.
They will “set and forget” a campaign with a small budget and hope the leads start coming in. Many businesses launch Google Ad campaigns as an afterthought. Regardless, how well do you really know Google Ads? Are you a B2B business that currently advertises on Google? Maybe you’re planning to in the near future.
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